I spend every day branding other people’s companies and products, and so I decided it was about time I sat down, brain stormed and worked out a logo and brand identity for myself as a creative. It was by no means an easy task. It’s pretty much the same as having to describe yourself as a complex individual in one short sentence, except using visuals and colours that represent not only you, but your style.
I had to try find a balance between representing my graphic design side and my illustrating and art side. After many pages of doodling and trying to create a logo, I decided the most effective way would be to personalise typography and let it speak by itself. The end product is based on my “amy” signature I sign my work with. After getting the right look with pencil, I then painted it with ink (which brought about some interesting quirks to the flow and ends of some of the letters), then scanned it in and cleaned it up by tracing it with the pen tool in illustrator. Nothing like a good ol’ vector. I then also separated the double stacked words to work in a single line too… Versatility for the win.
The colour palette is bold and bright and pretty distinctive. And I really like it. I don’t think I need an explanation better than that seeing that it’s for and about me, yay creative license.